![]() Fast forward to the early 17th century, male hairstyles grew longer, with waves or curls being considered desirable. Although often kept covered outside the home, women’s hair was styled in creatively interesting ways. The oldest known hair styling is braiding which dates back about 30,000 years. Robert Sherman -Your colleagues and clients are much more aware of when you do not make the effort to style your hair, there are no off days, be consistent! Depending on your place of business, the best hairstyle for you will need the advice of an industry professional to navigate correctly. In fact, many times, a new hair style can help them in enhancing their personality. ![]() If the hairstyle is right then it would definitely add to his or her personality. In full disclosure, I have also been a customer at Frederic Fekkai's salon and he has cut my hair.If the person is a professional in the financial industry, then a conservative yet modern hairstyle might work out well. Who is the one customer that Fekkai would love to see in his salon? French President Nicolas Sarkozy. While Fekkai thinks that there is growth ahead as a private company, he says that one day " when we reach a critical mass. Traveling 120 out of the 365 days a year helps him stay connected with customers needs, desires and the brand image itself. Staying current with the expectations of celebrity clientele and the needs of the upper income customer base is essential to Fekkai's brand maintenance. Frederic says that he gets ideas on how to manage the brand's image from watching houses like Louis Vuitton, Chanel and companies like the Four Seasons. He recently partnered with high-end jeweler H. His goal is to have that name be a household one and he thinks achieving that will be possible in part by branching out from the beauty and hair care category. Frederic Fekkai is still very involved with brand image, marketing and operations of the company that bears his name. One factor that is hard to quantify but can make all the difference in the continued strength of the brand is continued participation by the designer/creative force. The trick is maintaining brand image which itself is one of the most valuable assets of any fashion or beauty house right now. If the lifestyle is new, purchase a piece of the establishment. Familiarity with the brand name and image is leverage to tap these customers hungry not just for actual but also perceived luxury. ![]() Where's the value? For Warnaco, owning the Calvin Klein name has allowed them to tap into new international markets particularly those in Eastern Europe.Įntering new markets in Asia, Europe and the Middle East is made easier when the name brand that you are selling is a known-entity, even when the retailer or manufacturer itself is new to the region. Public companies like Warnaco and Phillips Van Heusen are also acquiring high-profile names for licensing. His least favorite part of the business: "to deal with the day to day operation and the human resources."Ĭatterton isn't the only private equity firm finding value in brand name beauty and fashion names right now: Permira acquired Valentino,Harvey Weinstein and Hilco acquired Halston and Dubai-based Istithmar recently made a $825m bid for Barneys from Jones Apparel. ![]() Fekkai admits that the creative side of design and brand management are what keep him interested in the business. Chrysallis representatives would not officially confirm that the widely-reported $100m total investment figure was accurate.įekkai says that Catterton was one of many firmsthat approached him and that the firm's marketing, public relations team and distribution channels have made them a great investor. Based in Greenwich, CT, Catterton is the $2 billion private equity firm whose portfolio company Chrysallis took a stake in Fekkai's business in 2005. The salon expansion and widening of his branded hair care product line are possible due in part to an infusion of capital from private equity firm Catterton Partners. Barths, Fekkai is adding new salons in strategic cities like Tokyo and Paris as well as other American luxury markets like Dallas, Texas, Greenwich, Connecticut, Miami and Chicago. "We think that in the next 2 years we will have 20 salons open," Frederic told me at his new Soho Salon on West Broadway in Manhattan.Īlready in key locations like Manhattan, Palm Beach, Los Angeles and even St. Now after 18 years in the salon business, Fekkai wants to take his name brand into the global luxury market. ![]() French-born Frederic Fekkai built an American empire of hair salons. He's the man behind the brand with a face and name as famous as his red carpet clients. ![]()
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